Friday, November 2, 2007
Victoria's Secret's Ramps Up It's Fight Against Modesty

An
article by Karen Heller in the Philadelphia Inquirer provides the details. Here's a snippet:
The holiday Victoria's Secret catalogue arrived the other day because nothing quite says Christmas like a Very Sexy® Infinity Edge™ Snow Leopard convertible push-up bra with Gel-Curve™. How do we know it's Very Sexy®? Because it's written all over the bra, subtlety being anathema to the company. A colleague immediately hid the catalogue of supermodels busting out all over, not so much from his 16-year-old son as his 13-year-old daughter. A quick perusal through the 188-page doorstopper reveals marketing no longer directed at his wife but teen girls, if not tweens, contributing to what my colleague labels the continuing "slutification of America." Victoria's Secret's Pink line, launched in 2004, has bloomed into a $1 billion brand. The company publicly promotes Pink to college kids, but dog prints, slumber party pj's, sweats aping soccer attire, camis and panties in ice cream-cone packaging suggest a decidedly younger demographic.
Labels: culture, modesty
5 Comments:
SOmething very sad that I observed this past month was a mother walking her son along the interstate here in Mo. looking at and touching pink bras. The bras were attached on the guard rails along the interstate--with names of cancer patients. I understand the statement being made for breast cancer month, but perhaps we have taken something to far at the expense of our little boy's hearts and minds.
We shouldn't be surprised when unbelievers show a lack of restraint when it comes to matters of immodesty. They have no standard outside themselves by which they live. What stuns me is the lack of modesty and restraint among believing women. Sure is a lot of Christian cleavage on display out there. Ladies, that does not honor Christ, nor the men you seek to attract.
As a youth worker, I see the Pink line all over the place and wonder what its all really promoting. Though the line by itself seems harmless (aside from the words pink printed on the backsides) the fact that these young girls are seeing these catalogs and getting a very wrong image of sexulaity, beauty, etc is a huge problem. I totally agree that these things should not be targeted at teens.
-H.
I (we) don't get to the mall often--that's on purpose. But last year sometime I recall seeing the obvious target-marketing by Victoria's Secret as we passed by the display. I had to take a double-take to be sure I was seeing correctly (decidedly youthful motifs and themes), then pointed out the not so subtle marketing to my teen daughters.
I went to a pizza place with my 13 year old niecelet. She wondered why these ladies were dressed so racy in Halloween gear in public? What were they trying to do? was her question.
I was so pleased! My niecelet is slender, pretty, blue eyed and blonde. I worry that she will end up dressing like this herself. But I am pleased as punch to see her get confused by this.
The winds continue to blow of immorality becoming less and less shocking but sometimes kids can tell this should be shocking.
-Melissa
Post a Comment
Links to this post:
Create a Link
Home